Emoji Export: Hudson Valley Sends Poo to Canada

April 13, 2016

Our emoji game is ready…

Large Happy Poo emoji

How could you not love this guy?


Moji Match is an emoji based game that has been played by over a hundred beta testers here in the Hudson Valley.  Our players love the game, so it’s time to launch in our first market.  We don’t want to launch worldwide just yet, but we need an audience who will be receptive to our game.

The happy poo 💩 emoji is the most popular in our new game.  Early on, when we experimented with which emojis to include in the game, our beta testers said, “just don’t remove poo.”  We listened to this valuable feedback, and made him the most commonly available emoji in the game.

After three months of testing, our players have played Moji Match over 8,000 times.  They have sent us bug reports, suggestions, and they’ve had a lot of fun.  The next step is known as a “soft launch.”

This is when we launch the game in one market to get a bigger audience and more people trying the game.

What is this 💩?

Moji Match Screen Shot

Moji Match Screen Shot

Moji Match is a game where you make “words” using emojis and numbers.  It’s similar to
turn-based word games like Scrabble and Words with Friends.  However, because it doesn’t use words, anyone can play.  You don’t need a vocabulary that includes esoteric “q-without-u” words like qat and qi.  You don’t even need to speak English!

Who gets our 💩 first?

So, where to launch our 💩 game?  Because our game prominently features 💩, we decided to look for a market that shared our affinity for this lovable emoji.  Believe it or not, there is real research on this!

Time for some serious 💩

Emoji Graph

Canadians FTW!

Mobile keyboard maker SwiftKey analyzed over 1 billion messages to figure out which emojis are the most popular in each country.

SwiftKey found that guns, pizza, beer, and money were all popular emoji.  But 💩 poo was the most popular in the US, UK, Canada, and Australia.

🇨🇦O Canada🇨🇦

Out of all of the countries who love poo, it turns out Canada is our clear winner.  They love 💩 more than anyone else, so they get Moji Match first!

So, if you’re a Canadian, it’s your lucky day. You can download Moji Match from the Canadian app store.
WW_app-store-badge_150909

If you’re anywhere else in the world, don’t worry, you can still get Moji Match.  Sign up for the beta!